Newsletter #2

The teen edition newsletter introduces PurelyModest to teens aged 12 to 18, and to the parents or guardians who approve and pay, and shows that modest clothes can feel current and fun.

Its one message is “Modest looks good on you, and it can arrive today,” with the subject line “Plot twist: your fit is arriving today” and a playful, upbeat and respectful tone with light slang.

The sections run in order: a hero with an “Ages 12 to 18” sticker, three vibes (Class Ready, Weekend Mode and Dress Up Night) plus Accessories, fast delivery in three steps, style hacks, a “This or that” reply game, a zero-stress note asking under 18s to get a parent or guardian’s help, and a closing call to action with a footer.

It goes out Saturday 24 October 2026 at 10:00 with a resend to non-openers on Tuesday 27 October at 16:00, and consent for under 18 subscribers must be confirmed first under POPIA.