Style Guides
Five modest pieces that do absolutely everything
A capsule of five pieces that carry you from a Monday desk to a Sunday lunch without a single outfit crisis.
12 August 2026 · 5 min read
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Notes on dressing modestly
Modest Fashion Trends
Modest dressing in a South African summer
Coverage and heat are not opposites. Here is how fabric, colour and cut keep you covered and comfortable.
2 September 2026 · 4 min read
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Behind the Brand
How PurelyModest started, and where it is going
From coordinating fashion shows to packing same-day deliveries in Vosloorus, the story behind the brand.
28 September 2026 · 6 min read
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