Social Media Posts

The social media plan builds awareness for PurelyModest and sends people to purelymodest.shop, aimed at adults in South Africa who follow fashion and small local brands, with one message: modest style that arrives the same day.

It starts on Instagram, then Facebook, with TikTok optional if time allows, in a friendly, short voice where the first line of every caption carries the point, and a cream and sunshine yellow look to match the newsletters.

Content covers four pillars: the delivery promise (“order by 2 p.m., wear it today”), style tips, behind the brand with the founder’s story, and “your turn” posts that invite replies and votes.

The starter set is five posts, and the first is a single image with the caption “Your closet, extended. Modest pieces for her and him, at your door the same day,” ending with “Shop at the link in our bio.”